This impactful conversation was held at the Annual Congressional Black Caucus Foundation’s Legislative Conference. The Annual Legislative Conference (ALC) is CBCF’s leading public policy convening on issues impacting African Americans. ALC 50, the second Annual Legislative Conference held in a virtual format, will reach, engage, educate, and mobilize an even larger portion of the global Black community.
The event was a two-part 90 minutes virtual panel discussion entitled:
“Winning the Fight for Voting Rights”
Honorary Host:
- Rep. Terri A. Sewell (AL-07)
Honorary Co-hosts:
- Sen. Raphael Warnock (GA)
- Rep. G. K. Butterfield (NC-01)
The Voting Rights Leaders Apart of this Conversation:
- Michelle Obama (Special Guest), Former First Lady
- Stacey Abrams (Special Guest) Chair, Fair Fight Action
- Angela Rye (Moderator) Principal & CEO, Impact Strategies
- Marie Nelson (SVP, ABC News)
- Sherrilyn Ifill (Panelist) President, NAACP Legal Defense Fund
- John C. Yang (Panelist) President & Executive Director, Asian Americans Advancing Justice (AAJC)
- Cliff Albright (Panelist) Co-Founder, Black Voters Matter Fund
- David Clunie (Panelist) Executive Director, Black Economic Alliance
- Eric Holder, Jr. (Panelist) Former U.S. Attorney General, Chair, National Democratic Redistricting Committee
- Mark Pedowitz (Panelist) Chairman & CEO, CW Television Network
- Jalen Rose (Panelist) Former NBA Player & Celebrity Spokesperson, More Than a Vote
Challenge: ElevateX™ Agency was hired by the MMCA to manage the custom branded graphic design aesthetic for the event. We were also responsible for all social media marketing, email marketing, website landing page development, digital registration, and the overall digital production for the entire event.
Our Solution: The ElevateX™ team graphic designed all of the marketing collateral, flyers, social media promotional cards, and drove public relations promotion with the help of the Elevate Dayton editorial team for the event. We also developed and pushed out branded mailchimp email marketing campaigns promoting the event to the MMCA’s 6,000+ email subscribers. We also managed the promotion of the event through strategic social media marketing campaigns across MMCA and the Congressional Black Caucus Foundation’s Facebook, Linkedin, Instagram, and Twitter accounts.
What we did:
- Event Branded Aesthetic
- Copywriting
- Public Relations
- Email Marketing
- Social Media Marketing
- Content Creation
- Digital Marketing
